News Nissan invites all to #DrawDrawDraw

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YOKOHAMA, Japan (20 April 2020) – It all starts with a single line. That is the message from Nissan's global design team as it looks to connect a worldwide community of artists through the new #DrawDrawDraw social project.

Nissan is offering 23 newly created, downloadable colouring pages featuring beloved Nissan classic cars, current models, futuristic concepts and even some "cult classic" models, such as the Nissan Figaro and ChoiMobi. Nissan designers from around the world created the pages over the last few weeks, a time during which many people have been staying home because of the global coronavirus pandemic.

"To draw, draw, draw, in our world, is one of the best ways to close the gap between wonderful creative impulses in your head and making it a reality – especially as we face this global pandemic together," said Alfonso Albaisa, Nissan's senior vice president for global design. "Our team of designers, worldwide, are using this time to breathe, to draw, to dream creatively. I know that some of their best work will come from the challenges that we're facing now. So we thought, 'Why not give everyone a chance to express themselves creatively and share it with those who will appreciate it?'"

Albaisa is launching this effort with a video from his home, and with input from his two young sons, showing what he is currently drawing and why. Designers from his team will post additional videos in coming weeks to talk about their design inspirations, what they are drawing, how they became car designers, and tips for those looking to break into the business.

"Our inspiration for this project came from Nissan designer Giovanny Arroba, the creative mind behind the recently unveiled Ariya Concept car," said Albaisa. "Gio was asked for advice on becoming a car designer. He said, simply and beautifully, 'Draw like crazy. Draw, draw, draw.'"

Nissan is asking individuals to tag their drawings, from sidewalk art to napkin sketches to the downloaded colouring book pictures, with #drawdrawdraw.

"We're looking forward to celebrating passion and creativity," said Albaisa. "Don't be surprised if you see a Nissan designer comment on your drawings and artwork."


View Alfonso Albaisa video here
Download and print the PDFs

To learn more about the #DrawDrawDraw, visit https://global.nissannews.com/en/releases/nissan-invites-all-to-draw

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30 per cent increase in annualised revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8 per cent and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolised by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34 per cent stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles a year.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

 

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